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Rado Brochure

The Client

Cottrills are one of the North West’s leading independent jewellers, retailing an impressive collection of prestige watch brands and fine jewellery, with their unique Wedding Ring Studio in both their Bramhall and Macclesfield showrooms.

The Brief

Cottrills wanted a brochure to be mailed out to their database to promote the Rado brand and launch their new design – the Rado Cerix.

The Solution

The unusual shape of the Cerix was reinforced by designing an 8-page brochure that directly mimicked it with the watch face on the cover. This resulted in impressive sales of the new design and an increase in sales of the Rado brand in general.